Yesterday was a very busy day for Abimount, so none of the editors had time to write entries. The announcements made on Thursday spawned almost immediate responses in the press worldwide. The amount of coverage and hype concerning Abimount was over three times bigger than the usual on Fridays!

Financial Times made an extra edition to fully concentrate on Abimount and to explore every possible outcome that Abimount might have to the future of global economy.

Financial Times 27.6.2008. Click the picture to see a bigger version.

New York Times also, as is their habit, published a tremendous article of the backgrounds and of current and upcoming projects of Abimount. Staff from our Information Department spent a total of 400 hours in phone calls with NYT editors on Thursday afternoon, only to give them all information they wanted.

New York Times 27.6.2008. Click the picture to see a bigger version.

European newspapers, however, found the gossip aspect more important. As soon as Abimount’s French editor-in-chief “mademoiselle”, released her marvelous commentary, began an enormous hype of her real identity. Le Monde, which usually does not take part in such discussion, also found the case worth inspecting.

Le Monde 28.6.2008. Click the picture to see a bigger version.

Le Monde’s guess, that “mademoiselle” would in fact be Paris Hilton, was proven to be wrong by Le Figaro, as they found out the fact, that Miss Hilton does not speak French well enough to be Abimount’s editor-in-chief in France! Le Figaro even found a rare picture of "mademoiselle", though she cannot be identified from it.

Le Figaro 28.6.2008. Click the picture to see a bigger version.

We here in Abimount congratulate Le Figaro for their great deduction skill, that, once again, hit right to the bull’s eye. We certainly would not hire anyone, who does not speak perfect French, to be our editor-in-chief in France. Though we have to point out, due to our pity towards usually so reliable Le Monde, that “mademoiselle”, (whose identity we know, but won’t tell yet!) does in fact resemble Miss Hilton quite a lot!

To bring up some more hype, we uncover some more details of her. As Miss Hilton, also "mademoiselle" is probably best known of her career as an international supermodel, often seen in magazine covers. And, as Miss Hilton, she has also succeeded on her singing career. She has even been seen performing in the karaoke of nightclubs of the world-famous Tallink-boats!

And as we are firmly based in Finland, the Finnish papers naturally participated in the hype! They were as fast as lightning to come up with bettings of our business partners.

Iltalehti 27.6.2008. Click the picture to see a bigger version.



7 päivää 27.6.2008. Click the picture to see a bigger version.